Google discuss how they are working with the Coalition for Better Ads to help publishers understand how the Better Ads Standards apply to their own sites.
PPC Director Matthew Read discusses why you shouldn't dismiss the Google Display Network.
Marc Thomas, Director of Media EMEA Taboola, shares his views on using content to effectively drive leads and conversions.
Patrick Knight, Strategic Development Director outlines what's new from Jellyfish CoNNect and how to get the best performance from your apps and digital editions
Last week saw our first client day event ‘Digital Connections’ held at the new Jellyfish office in The Shard in London.
According to a latest research study, the number of adults in the US reading digital magazines in 2016 has increased by 13.8% since last year.
For many of our clients, advertising, particularly on Facebook, is now an integral part of their overall digital marketing and subscriptions strategy.
Carola York, Managing Director of Jellyfish CoNNect presented Behavioural Targeting at the PPA's Customer Direct conference in London.
A question we are asked by publishers (possibly more than any other!)
A good advertising campaign considers your product’s editorial coverage – and your prospective subscriber’s location.
The search landscape today is busier than ever, therefore writing effective PPC ads which stand out from the crowd is extremely important.
Would you put more trust in a brand if you saw a positive review within its Google search result?