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Google joins forces with the Coalition for Better Ads

Google discuss how they are working with the Coalition for Better Ads to help publishers understand how the Better Ads Standards apply to their own sites.

Pinterest for Business: The Basics

Digital content specialist, Felicity Mikellides shares a guide to getting started on Pinterest.

Top 5 Tips for App Store Optimisation

Strategic Development Director, Patrick Knight shares his top 5 tips on App Store Optimisation.

Apple Price Tier Change - Important Information

As you may have seen in the news, Apple recently changed their price tiers and this saw the GBP£ price for each Apple tier increase. Please read if you want to change your prices.

Programmatic Advertising for Publishers

PPC Director Matt Read, explains what Programmatic Advertising is and how it can work for publishers.

PPA Digital Awards 2016

BIG congratulations to all the winners of the PPA Digital Awards 2016.

Machine Learning with Microsoft

Technical Evangelist, Bianca Furtuna from Microsoft talks about Machine Learning and how publishers should be working towards this way of thinking.

PANEL SESSION: Print, Digital or Bundle?

Find out from our panel of publishers what their latest subscription strategies are and why. Hear from The Guardian, First News and Retail Week.

Email Automation: A Publisher's Journey

Matthew McClelland from Dotamiler talks through the power of automation throughout the whole customer journey.

Evolution of Paid Advertising

Claire Martin, Operations Director at Jellyfish CoNNect talks through the evolution of paid advertising and the latest strategies we can consider.

Social - Whats working for Publishers right now?

Carola York and Sophie Weir share case studies on what social strategies are working for publishers right now.

Why you shouldn't dismiss the Google Display Network

PPC Director Matthew Read discusses why you shouldn't dismiss the Google Display Network.

Moving away from Last Click

Eoin Deveney from Google demonstrates why we should be moving away from Last Click as a performance measurement.

Using Content to Effectively Drive Leads & Conversions

Marc Thomas, Director of Media EMEA Taboola, shares his views on using content to effectively drive leads and conversions.

PANEL SESSION: Making Money from Digital

Content, Advertising, Apps, Videos, Ecommerce? Find out from our panel of publishers what their latest digital strategies are and why.

Getting the best from your apps & digital editions

Patrick Knight, Strategic Development Director outlines what's new from Jellyfish CoNNect and how to get the best performance from your apps and digital editions

Industry Trends shared at Digital Connections day

Carola York, Managing Director and Patrick Knight, Strategic Development Director share Industry Trends at Digital Connections 2016.

Jellyfish CoNNect - Client Day 29th September 2016

Last week saw our first client day event ‘Digital Connections’ held at the new Jellyfish office in The Shard in London.

Shorter app names in Apple App Store

Apple have announced two App Store changes which will take effect from 7th September 2016.

Digital magazine readership is on the rise in the US

According to a latest research study, the number of adults in the US reading digital magazines in 2016 has increased by 13.8% since last year.

Facebook Relevance Score / Twitter Quality Score

Senior Strategist, Steve Mikellides shares about the importance of social media quality scores

Why brand bid when you rank #1 organically

Operations Directior, Claire Martin discusses why publishers should brand bid on keywords even when they are ranked #1 organically

Get more Insights with DoubleClick

Matt Read, PPC Director at Jellyfish CoNNect shares his thoughts on the benefits of using DoubleClick as a management portal to give far greater insight across all search campaigns.

Using social media for lead generation for publishers

For many of our clients, advertising, particularly on Facebook, is now an integral part of their overall digital marketing and subscriptions strategy.

Top tips to get the best from your PPC

Matthew Read, PPC Director at Jellyfish CoNNect, presented a live webinar to PPA members and outlined his top tips on getting the best from your PPC

Behavioural targeting: Driving new visitors & enticing non-converting visitors back

Carola York, Managing Director of Jellyfish CoNNect presented Behavioural Targeting at the PPA's Customer Direct conference in London.

How well do you know your target audience?

In the world of magazine subscription marketing understanding your target consumer’s likes, interests and hobbies is crucial.

Why you should advertise on Facebook

PPC Account Strategist, Gareth Cleevely, puts his case forward as to the added-value you can achieve using Facebook ads.

YouTube advertising for publishers

Matthew Read, PPC Director for Jellyfish CoNNect, explains the importance of YouTube advertising for publishers.

Acquiring high quality B2B leads through PPC

If you are a Marketing Manager in a B2B publisher and have been tasked with generating high quality leads, you must think about how you are going to attract the right people

The importance of brand bidding, even if you're ranked top organically

A question we are asked by publishers (possibly more than any other!)

The benefits of using geo-location targeting in PPC subscription campaigns

A good advertising campaign considers your product’s editorial coverage – and your prospective subscriber’s location.

Writing effective ad copy for selling subscriptions through PPC

The search landscape today is busier than ever, therefore writing effective PPC ads which stand out from the crowd is extremely important.

Third-party Review Extensions. What are they and do they work?

Would you put more trust in a brand if you saw a positive review within its Google search result?

Making the most of YOUR leads with Remarketing

We’ve all seen it; as we browse around online adverts for sites we’ve visited in the past keep popping up in all shapes and sizes.