Jellyfish Publishing | Blogs

Jellyfish expands its service offering for publishers

Jellyfish Connect’s operations are to be merged into the core Jellyfish business so it can provide publishing clients with easier access to the whole suite of digital products and services.

Consumer behaviour on magazine.co.uk in 2018

Read about some interesting consumer insights on magazine.co.uk in 2018.

World Cup of Magazines Promotion Review

See the final stats from the successful World Cup of Magazines promotion run on magazine.co.uk and Pocketmags

What's been your key take-away from Digital Connections 2018

Here are some of the key take-aways from our clients at the latest Digital Connections 2018.

Subscription boxes. A new revenue stream for publishers.

Managing Director Carola York discusses the growth in the subscription box market and this as a new potential revenue stream for publishers.

Redefining mobile optimisation

Thomas Twigg, Co-Founder of The ASO Co. shares the importance of mobile optimisation for apps and what publishers should be doing to improve ranking and visibility on the app store platforms.

Testing is dead. Long live testing!

Head of Digital Marketing, Matt Read challenges our thinking on current campaign testing and how we should embrace new approaches to testing our digital marketing campaigns.

Getting the most out of magazine.co.uk and Pocketmags

Claire Martin, Head of Operations at Jellyfish Connect, shares how publishers can maximise their sales through magazine.co.uk and Pocketmags.

What’s new in magazine subscriptions: the publisher perspective

Jon Bickley, CEO of Anthem Publishing, Seema Kumari, Digital Marketing Director at Hearst Magazines, and Jo Adams, Marketing Director at New Scientist chat with Patrick Knight, Head of Client Services at Jellyfish Connect about the latest subscription developments from their perspective.

Magazine online trends in 2018

Gareth Neville and Charlotte Plastow from Hitwise talk through the latest data and online trends for magazines within the UK market at Digital Connections 2018.

Pocketmags World Cup of Magazines Winner

Read our interview with Ken McDonald, Director of iScot magazine, about their World Cup of Magazines win and how he utilises the Pocketmags back-office to obtain new digital subscribers.

Why should I allow Jellyfish Connect to bid on my brand?

Kate Ashley, Senior Digital Marketing Manager explains the importance of brand bidding as part of the Jellyfish Connect digital strategy.

Almost a fifth of UK consumers have ordered a subscription box in the past six months

uOpen conducted an online survey of 2,008 UK respondents through Censuswide.

uOpen, the UK's first subscription box marketplace launches

Jellyfish Connect is very excited and proud to announce that uOpen.com, the UK’s first subscription box marketplace has launched.

6 tips for improving your email deliverability

Jimmy Coppin, Senior Email Marketing Executive manages email campaigns for both magazine.co.uk and pocketmags. He shares his top tips on improving email deliverability.

Dynamic Search Ads increased magazine.co.uk sales by 35%

osh Hyatt, Senior Digital Marketing Manager, shares this short but powerful case study on using Dynamic Search Ads for indexing products on magazine.co.uk

What are your biggest challenges over the next 12 months?

Listen to some subscription box owners on what their business challenge is over the next 12 months?

How to keep your subscribers.

Stacey Cann, independent subscription consultant and Jellyfish Trainer talks through how subscription box businesses can retain their acquired customers and reduce churn.

Turning Search into Subscriptions

Matt Read, Head of Digital Marketing at Jellyfish Connect looks at the digital landscape for subscription box businesses and how best to market them.

uOpen, the UK's first subscription box marketplace

Carola York, introduces the uOpen, the UK's first subscription box marketplace.

Hear from our subscription box panel at uOpen Insights Event

Hear from our four panelists about their subscription box business at uOpen Insights.

What millions of online conversations can tell us about subscription boxes

Philip Agnew shares Brandwatch data on what millions of online conversations can tell us about subscription boxes.

Key Trends in the UK subscription box industry by Hitwise

Becky Postlethwaite from Hitwise shared key trends on the UK subscription box market.

Why are subscription boxes well received by consumers?

We asked some owners of subscription box businesses why they think the subscription box proposition is being well received by consumers?

Carola York welcomes everyone to uOpen Insights the first subscription box event

Managing Director Carola York welcomes all the subscription box businesses attending the first uOpen Insights event at The Shard.

Jellyfish Connect launches its first subscription box business event - uOpen Insights

Jellyfish Connect held its first subscription box business event 'uOpen Insights' at the Shard on 22nd Feb 2018.

How to use content effectively in your PPC strategies

Josh Hyatt, Senior PPC Strategist ran a breakfast meeting for PPA members on how to use content effectively in your PPC strategies.

Jellyfish Connect will be powering Dazed Magazine’s new digital offering

Jellyfish Connect is delighted to announce that they will be powering Dazed Magazine’s new digital edition offering.

Don’t underestimate the impact of trial subscription offers

Ruth Delany, Senior Account Manager shares some interesting results on trial subscription tests and discusses the risks and rewards of this price strategy.

Digital Connections 2017 highlights

Thank you to everyone who attended and contributed to such an inspiring day. Here's a few highlights of the day. #digiconnect17

How ecommerce, branded products and digital advertising can boost publisher's revenue

Bianca Perry, Hearst Magazines UK, Matthew Read, Jellyfish Connect and Gerard O’Brien, Motor Sport Magazine discuss how their brands have diversified to boost revenues.

Unlocking the full potential of email marketing automation

Gavin Laugenie, Digital Strategist from Dotmailer, unlocks the full potential of email marketing automation.

GDPR. What it really means for subscription marketers

Karima Saini, from Associate, Opt-4 Ltd outlines what GDPR really means for subscription marketers.

Twitter: Be what's happening

Chris Bailes from Twitter shares trends and the latest tools available on Twitter.

2017 Learnings: Top tips for maximising subscription sales

Patrick Knight, Head of Client Services and Claire Martin, Head of Operations at Jellyfish Connect share the key learnings from 2017 for both print and digital subscription marketing.

Building your brand in the digital age with Google

Charles Lorigan from Google shows the importance of building your brand in the digital age.

Why is it important to take an omni-channel approach to marketing?

Matthew Read, Head of Digital Marketing, Jellyfish Connect illustrates why is it important to take an omni-channel approach to marketing?

Working with publishers and the Audience Network

Stephen Webb, Director, Facebook Marketing Science, Facebook, shares the latest features and benefits of the Audience Network.

What's new in print and digital subscriptions? Find out from our panel of publishers.

See our first publisher panel share their latest marketing strategies for print and digital subscriptions.

Jellyfish Connect Overview and Key Industry Trends

Carola York, Managing Director of Jellyfish Connect, kicks off Digital Connections 2017 and shares key industry trends for the year.

The Mindboggling World of PPC Acronyms… or the MWOPA

Matt Read, Head of Digital Marketing shares a “cheat sheet” for PPC acronyms that can be anonymously studied and used to avoid those awkward mind blanks.

5 top tips on preparing your App for the iOS11 update.

Joao Choca, from Client Services shares his important tips on preparing your App for iOS 11.

Jellyfish Connect mentors students in ACE training programme

Carola York, MD of Jellyfish Connect mentors on Association of Circulation Executives training programme.

Jellyfish Connect work with Mail Newspapers

Jellyfish Connect are pleased to announce that we have begun working in partnership with Mail Newspapers, part of DMG to help grow subscription volumes for their digital only offering; Mail Plus.

Next version of iOS is coming very soon!

Head of Technology, Adam Osborn shares what to expect from Apple's iOS11 update and the benefits to publishers.

Google joins forces with the Coalition for Better Ads

Google discuss how they are working with the Coalition for Better Ads to help publishers understand how the Better Ads Standards apply to their own sites.

Pinterest for Business: The Basics

Digital content specialist, Felicity Mikellides shares a guide to getting started on Pinterest.

Top 5 Tips for App Store Optimisation

Strategic Development Director, Patrick Knight shares his top 5 tips on App Store Optimisation.

Apple Price Tier Change - Important Information

As you may have seen in the news, Apple recently changed their price tiers and this saw the GBP£ price for each Apple tier increase. Please read if you want to change your prices.

Programmatic Advertising for Publishers

Programmatic Advertising. In terms of digital marketing it’s the buzz word of 2016. All the cool kids are talking about it, it’s the in-thing and everyone’s doing it!

PPA Digital Awards 2016

BIG congratulations to all the winners of the PPA Digital Awards 2016.

Machine Learning with Microsoft

Technical Evangelist, Bianca Furtuna from Microsoft talks about Machine Learning and how publishers should be working towards this way of thinking.

PANEL SESSION: Print, Digital or Bundle?

Find out from our panel of publishers what their latest subscription strategies are and why. Hear from The Guardian, First News and Retail Week.

Email Automation: A Publisher's Journey

Matthew McClelland from Dotamiler talks through the power of automation throughout the whole customer journey.

Evolution of Paid Advertising

Claire Martin, Operations Director at Jellyfish CoNNect talks through the evolution of paid advertising and the latest strategies we can consider.

Social - Whats working for Publishers right now?

Carola York and Sophie Weir share case studies on what social strategies are working for publishers right now.

Why you shouldn't dismiss the Google Display Network

PPC Director Matthew Read discusses why you shouldn't dismiss the Google Display Network.

Moving away from Last Click

Eoin Deveney from Google demonstrates why we should be moving away from Last Click as a performance measurement.

Using Content to Effectively Drive Leads & Conversions

Marc Thomas, Director of Media EMEA Taboola, shares his views on using content to effectively drive leads and conversions.

PANEL SESSION: Making Money from Digital

Content, Advertising, Apps, Videos, Ecommerce? Find out from our panel of publishers what their latest digital strategies are and why.

Getting the best from your apps & digital editions

Patrick Knight, Strategic Development Director outlines what's new from Jellyfish CoNNect and how to get the best performance from your apps and digital editions

Industry Trends shared at Digital Connections day

Managing Director, Carola York and Strategic Development Director, Patrick Knight share Industry Trends at Digital Connections 2016 client day.

Jellyfish CoNNect - Client Day 29th September 2016

Last week saw our first client day event ‘Digital Connections’ held at the new Jellyfish office in The Shard in London.

Shorter app names in Apple App Store

Apple have announced two App Store changes which will take effect from 7th September 2016. Both are designed to improve customer experience on the App Store by improving app quality and relevancy.

Digital magazine readership is on the rise in the US

According to a latest research study, the number of adults in the US reading digital magazines in 2016 has increased by 13.8% since last year - with almost 42% now having read one or more digital magazine issues in the last 30 days.

Facebook Relevance Score / Twitter Quality Score

Senior Strategist, Steve Mikellides shares about the importance of social media quality scores

Why brand bid when you rank #1 organically

Operations Directior, Claire Martin discusses why publishers should brand bid on keywords even when they are ranked #1 organically

Get more Insights with DoubleClick

Matt Read, PPC Director at Jellyfish CoNNect shares his thoughts on the benefits of using DoubleClick as a management portal to give far greater insight across all search campaigns.

Using social media for lead generation for publishers

Social media advertising platforms are proving to be great channels for generating new leads for publishers. For many of our clients, advertising, particularly on Facebook, is now an integral part of their overall digital marketing and subscriptions activities and can be a cost effective way to attract a new audience and build a database of qualified leads.

Top tips to get the best from your PPC

Matthew Read, PPC Director at Jellyfish CoNNect, presented a live webinar to PPA members and outlined his top tips on getting the best from your PPC in 2015. Whether you are using PPC to generate leads, subscriptions, ticket sales or simply just to boost the traffic volumes to your site these insights are invaluable.

Behavioural targeting: Driving new visitors & enticing non-converting visitors back

I took part in a session on Behavioural Targeting at the PPA’s Customer Direct Conference in London in November 2014 and included reference to various targeting methods which Google make available to advertisers to use - see later. However since this event, Google has announced a change to one of these methods:

How well do you know your target audience?

In the world of magazine subscription marketing understanding your target consumer’s likes, interests and hobbies is crucial. Not only does it influence the type of content you publish, but it also helps dictate your marketing strategy and planning. If you have a good understanding of your customer’s interests, you can use this knowledge to attract new subscribers of a similar ilk.

Why you should advertise on Facebook

PPC Account Strategist, Gareth Cleevely, puts his case forward as to the added-value you can achieve using Facebook ads.

YouTube advertising for publishers

Matthew Read, PPC Director for Jellyfish CoNNect, explains the importance of YouTube advertising for publishers.

Acquiring high quality B2B leads through PPC

If you are a Marketing Manager in a B2B publisher and have been tasked with generating high quality leads, you must think about how you are going to attract the right people, how you will get them to part with their contact details, and then what you do after acquiring your leads.

The importance of brand bidding, even if you're ranked top organically

A question we are asked by publishers (possibly more than any other!) is…..

Writing effective ad copy for selling subscriptions through PPC

The search landscape today is busier than ever, therefore writing effective PPC ads which stand out from the crowd is extremely important. Your ultimate goal should always be to use ad copy which delivers the best conversion rate % (and the highest number of paid subscriptions), within your target cost per acquisition.

Third-party Review Extensions. What are they and do they work?

Would you put more trust in a brand if you saw a positive review within its Google search result? You would expect a user would be more likely to click an ad if they are assured that someone else has had a positive experience with a brand - and that’s exactly the point of third-party Review Extensions.

The benefits of using geo-location targeting in PPC subscription campaigns

A good advertising campaign considers your product’s editorial coverage – and your prospective subscriber’s location. You can have a great ad, but if it is not displayed to the right people in the right places then you are possibly wasting a chunk of your marketing budget.

Making the most of YOUR leads with Remarketing

We’ve all seen it; as we browse around online adverts for sites we’ve visited in the past keep popping up in all shapes and sizes.

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