Jellyfish continues to expand its service offering for publishers
To provide its publishing clients with easier access to the whole suite of digital products and services available through Jellyfish, Jellyfish Connect’s operations are to be merged into the core Jellyfish business.
This will provide magazine and newspaper publishing clients with greater support from all Jellyfish’s global specialists in PPC, Programmatic Display, Social, SEO, Analytics, Conversion Rate Optimisation, ASO, UX, and Video, as well as the latest digital advertising solutions as Jellyfish is Google's leading partner globally.
With huge transformation across the publishing sector Jellyfish has recognised that there are requirements for magazine and newspaper publishers to work in partnership with a global specialist in the digital space who also has specific industry knowledge and insight. Carola York, Managing Director of Jellyfish Connect, will therefore be moving into the newly created position of Industry Head, Publishing for Jellyfish.
Jellyfish Connect's subscription sector ecommerce solutions will also become products within the Jellyfish agency, as they look to continue their impressive growth of recent years. Patrick Knight, Head of Product and Adam Osborn, Head of Technology will manage magazine.co.uk, the UK’s number one print magazine subscription website service, and Pocketmags.com the leading newsstand selling digital publications worldwide through its website, apps and associated digital publishing services. And David Toon, Head of uOpen, will manage the new online marketplace dedicated to showcasing subscription boxes.
Rob Pierre , CEO of Jellyfish, said, ‘It makes business sense to operate under the one Jellyfish brand. Our existing publishing clients will benefit from an enhanced range of services, products and partnerships and we will be able to proactively support a wider range of publisher clientele and publisher revenue streams alongside subscriptions.’