To provide its publishing clients with easier access to the whole suite of digital products and services available through Jellyfish, Jellyfish Connect’s operations are to be merged into the core Jellyfish business. This will provide magazine and newspaper publishing clients with greater support from all Jellyfish’s global specialists in PPC, Programmatic Display, Social, SEO, Analytics, Conversion Rate Optimisation, ASO, UX, and Video, as well as the latest digital advertising solutions as Jellyfish is Google's leading partner globally.
With huge transformation across the publishing sector, Jellyfish has recognised that there are requirements for magazine and newspaper publishers to work in partnership with a global specialist in the digital space who also has specific industry knowledge and insight. Carola York, Managing Director of Jellyfish Connect, will therefore be moving into the newly created position of Industry Head, Publishing for Jellyfish.
Patrick Knight, Head of Product and Adam Osborn, Head of Technology will manage magazine.co.uk, the UK’s number one print magazine subscription website service, and Pocketmags.com the leading newsstand selling digital publications worldwide through its website, apps and associated digital publishing services. And David Toon, Head of uOpen, will manage the new online marketplace dedicated to showcasing subscription boxes. For a transition period all three products will continue to operate under the Jellyfish Connect corporate entity.
Rob Pierre , CEO of Jellyfish, said, ‘It makes business sense to operate under the one Jellyfish brand. Our existing publishing clients will benefit from an enhanced range of services, products and partnerships and we will be able to proactively support a wider range of publisher clientele and publisher revenue streams alongside subscriptions.’
Jellyfish is a digital partner to some of the world's leading brands including Uber, Ebay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS, acting either as a consultancy, agency, training or technology partner.
It began life as a start-up in the UK in 2005 and has since grown to become Google's leading global partner. Publishing has been at the heart of the Jellyfish business since it acquired its first magazine client in 2006. To bring a specialist service offering to the rapidly expanding client base of publishers, Jellyfish Publishing was created in 2012 and after the merger with MagazineCloner in 2015 then formed Jellyfish Connect to focus on subscription marketing and management for publishers. Jellyfish now employs more than 700 digital specialists across 18 offices, with headquarters at The Shard in London.
Growing at an average of 45% per annum consistently over the last five years, Jellyfish is proud to be a UK born business at the forefront of the global digital economy.