magazine.co.uk

magazine.co.uk is the fastest growing magazine subscription website in the UK selling hundreds of consumer and professional magazines.

It attracts over 3 million visitors a year looking for magazine subscriptions, gift subscriptions and magazine offers; reaching audiences you are unlikely to reach cost-effectively through your own digital channels.

In the last 12 months over 90,000 subscription sales were generated through the site for our publishing clients - an increase of 30% on the previous year. magazine.co.uk generates particularly high subscription volumes at 'gifting' times of year - for example, approximately 56% of all orders are gift subscriptions across the calendar year, but this rises to 72% in December in the run up to Christmas.

Free to set up & CPA based commercials

There are no set-up or listing fees. You simply pay a fixed CPA for each new subscription generated.

New subscription acquisition focused

You can choose to promote multiple subscription offers – trials e.g. 3 issues for £1, annual subscriptions and gift subscriptions. We predominantly sell print subscriptions, but can also promote and sell digital and print-digital subscriptions if required.

We only handle the initial subscription order. Once acquired, we send it across to your fulfilment operation (whether in-house or a subscription bureau) to set up, process and then fulfil the order. We also leave any subsequent renewal or renewal promotion to be handled by you.

Promotional options

Through our own marketing activities we drive high volumes of traffic to magazine.co.uk. We run PPC Search campaigns bidding on generic search terms such as 'magazine subscriptions', 'gift subscriptions', 'magazine offers' and 'magazine deals', plus extensive email and social campaigns, as well as other ‘free gift with subscription’ promotions – all of which are funded by magazine.co.uk.

We also offer a range of other promotional options you can take advantage of including:

• Risk-free, CPA-based PPC Search campaigns – when taking on a new title we will set up and run an active PPC Search campaign for your magazine brand (unless otherwise requested). All media costs and our time to manage your campaign are included in the CPA we charge. For more details please click here.
• On-site promotions – as your magazine is featured alongside your competitors, you can pay for a special on-site promotion to help your brand stand out from the crowd and encourage consumers to choose your magazine over your competitor titles. We find this is particularly important for helping publishers at ‘gifting’ times of year such as Christmas. Options include site-wide ads, banner ads and ‘top title’ positions.
• Email promotions – you can pay to promote your magazine through our email promotions.
• Social promotions – you can pay to promote your magazine through our social networks including Facebook, Twitter, Pinterest and Google+.

Your magazine listing

Every magazine featured on the site has its own dedicated page. This includes an image of your magazine cover, some descriptive text about the editorial content, and details of any free gifts you offer with a subscription.

Your magazine will be featured alongside competitor titles in the relevant category e.g. Hobbies & Leisure, News & Current Affairs, Fashion & Beauty, Food, Home, Sports, Entertainment, Motoring & Transport etc.

At peak times of year for gift subscriptions such as Christmas, Mother’s Day and Father’s Day, your magazine will be included in the magazine.co.uk gift finder. This helps customers who are unsure of what magazine to order by presenting a variety of ideas based on the profile of the recipient e.g. Woman, Man, Grandma, Grandad, Kids, Teen Girl, Teen Boy etc.

Commercials

There are no set up fees. We agree a Cost Per Acquisition (CPA) with you and then invoice you monthly for the number subscription sales generated x the agreed CPA. This is risk-free as you only pay us when we generate a sale for you.

For more information about magazine.co.uk and how we can help boost your print subscription volumes, please contact us.

www.magazine.co.uk