Increased brand awareness and subscriptions
Nursery World is the leading title for early years education and childcare professionals. Jellyfish CoNNect first started working with the magazine in 2011 when it was published by Haymarket Business Media, and still continue to now it is owned by the Mark Allen Group.
We run an ongoing digital marketing campaign delivering traffic to a specifically designed subscription site (built, optimised and managed in-house by Jellyfish CoNNect) as part of an inclusive fixed fee CPA business model.
Bespoke subscription campaign site
As well as main landing pages detailing the subscription offering, the bespoke built site has a variety of content pages to illustrate the breadth of the editorial offering to attract a potential reader. These include pages on Nursery Management, Nursery Equipment, Child Development, Equality and Diversity and Nursery Food which allow for broad PPC bidding outside key brand terms and deliver relevant people to the site who might not otherwise have known about Nursery World or been actively looking to subscribe.
Range of digital marketing channels used
PPC Search, display, remarketing and social channels are all regularly used to drive traffic to the site and successfully convert visitors into subscribers. The campaign is also optimised through ongoing testing including ad copy, offer messaging and payment funnel testing.
Last year the campaign not only delivered good volumes of subscriptions, but also helped significantly boost brand awareness:
1.6 million ad impressions were served
26,000 potential prospects were driven to the site
1,000+ new subscriptions were generated
What the client says
‘The commercial success we see as a result of the PPC campaigns Jellyfish CoNNect manage across our portfolio of market leading healthcare, education, business and leisure titles makes them a key strategic partner for the Mark Allen Group. Their consultative and collaborative approach allows them quickly adapt to the ever changing needs of our titles. We have worked in partnership with them for over 8 years now and they have delivered excellent results.’
Luca Da Re - Head of Marketing and Digital Strategy, Mark Allen Group
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