With a wide portfolio of specialist magazines, Warners Group Publications target enthusiasts who are passionate about their hobby or interest whether that is caravanning, motorhoming, railway modelling, collecting or birdwatching.
They have used Jellyfish Connect’s Magazine Cloner digital magazine app production platform since 2012 and now use it for more than 40 of their brands. All their magazines are also sold in both print and digital formats on magazine.co.uk and pocketmags.com.
"Warners Group Publications have significantly benefited from the pocketmags platform, seeing a 30% uplift in revenue across the business supported by a much higher proportion of customers now coming to pocketmags directly to purchase a digital edition.
Most notably the Hidden Offers section within the ‘back office’ has proven to be particularly valuable as it gives the marketing department the flexibility and power to test multiple ideas, prices and be reactive to any market trends. So get testing and trialling the hidden landing pages today and see what results you can achieve! We highly recommend you give it a go!"
Nicola Lumb, Brand Marketing Manager - Warners Group Publications