Investors Chronicle is the market-leading financial magazine which has been helping investors make their money work harder for over 155 years. It is renowned for its share tips as well as comprehensive and independent coverage of the UK stock market.
They use Jellyfish Connect to run a multi-channel digital marketing campaign directing traffic to a bespoke and dedicated subscription campaign site, which is also managed and run by Jellyfish.
"Since working with Jellyfish Connect we have seen our acquisition volumes grow. The team have succeeded in introducing new audiences to Investors Chronicle through their dedicated subscription site and helping us to achieve our overall acquisition targets!
We find the activity run by the Jellyfish Connect team helps support, but most importantly for us, not dominate, our overall acquisition strategy. Additionally, the team are always willing to help us across our overall subscription strategy which year-to-date has included running additional activity to support our Direct Mail campaign and helping to increase brand awareness of our new subscription product, Alpha. Overall, working with Jellyfish Connect is insightful and enjoyable!"
Victoria Christie, Senior Marketing Manager - FT Specialist