Subscription Marketing


Subscription Marketing

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Jellyfish Connect offers its publishing and subscription box clients the very best in subscription marketing expertise. Through our large-scale digital marketing campaigns and social and influencer activities, we drive huge volumes of traffic to our websites and apps, and make it fast, easy and safe for consumers to buy through us.


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Risk-free commercials

There are no monthly fees charged for our digital subscription marketing activities. You simply pay Jellyfish Connect a revenue share or a Cost Per Acquisition, which is inclusive of all media costs and our time to manage your campaign.


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International digital marketing campaigns

We can target only specific countries for certain products e.g. just the UK, USA, Germany or Australia - or we can run wide scale international campaigns, depending on which site your brand is featured on.


The paid digital marketing channels we use include Search and Shopping (Google & Bing!), Remarketing (via search, display, social and email), display advertising (Google Display Network, Outbrain, Taboola etc), and social media advertising (Facebook, Twitter, YouTube, Instagram etc). We also use email extensively and ensure our sites are highly optimised for organic search.


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Optimised digital journeys

  • Our sites generate huge subscription volumes as they provide a focused sales environment which maximises potential conversion.
  • We direct traffic to relevant content on specific landing pages and take visitors on a streamlined journey towards buying a subscription.
  • Pages are optimised to display appropriately across all devices, and easily allow orders to be taken via mobiles.
  • Our bespoke built payment funnels maximise conversion.
  • We take payments securely in £ Sterling, US$, Euros, A$, and most major currencies via credit card, continuous credit card, debit card, Direct Debit and PayPal.
  • Non-converting site visitors are remarketed to via all digital channels and networks (search, display and social), as well as emails to 'abandoned baskets'.
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For more information and to discuss how we can help you grow your subscription volumes through a digital marketing campaign, please contact us here.



Subscription box marketing via uOpen

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Jellyfish Connect run digital marketing campaigns for a wide range of different subscription boxes, directing high quality, paid traffic to the relevant box listing page on uOpen.


uOpen is the exciting new subscription box marketplace, selling a huge variety of boxes to UK consumers. Take a look at uOpen here.


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Risk-free commercials

There are no set up fees or ongoing monthly fees associated with running a subscription marketing campaign through uOpen. We have a revenue share agreement for uOpen subscription box clients, which covers all media costs, plus our time to manage your digital marketing campaign.


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What’s included in a subscription box marketing campaign through uOpen?

  • A listing page featuring your box, with various images, descriptive text plus your subscription offers.
  • Options for monthly, quarterly, 6-monthly and annual subscription offers, plus gift subscriptions.
  • Traffic driven to your box listing page via Search and Shopping (Google and Bing!), plus via paid social marketing activities
  • Orders taken via the highly-optimised uOpen payment funnel, which allows sales to be taken easily via all devices, including mobiles.
  • Payment taken securely via uOpen, by credit card, debit card, PayPal and Direct Debit in £ Sterling.
  • Remarketing to non-converting visitors, using all appropriate digital channels (search, display and social) as well as emails to 'abandoned' baskets.
  • Ongoing subscription management and renewal payments handled via uOpen (as part of the standard revenue share agreement with uOpen).
  • Plus... additional sales driven via all the other marketing that we run which drives huge volumes of generic 'subscription box' traffic to uOpen.

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Commercials

There are no set up or listing fees. It's risk-free - you only pay Jellyfish Connect a revenue share when we generate and manage a subscription for you.


For more information and to discuss how we can help you generate more sales for your subscription box, please contact us here.


uOpen.com



Print magazine subscription marketing via magazine.co.uk

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Jellyfish Connect run digital marketing campaigns for a wide range of print magazines, driving relevant traffic to their title page on magazine.co.uk. Digital marketing channels used include Search and Shopping via both Google & Bing! as well as paid marketing via social channels.


magazine.co.uk is the fastest growing magazine subscription website in the UK. Take a look at magazine.co.uk here.


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Risk-free, CPA based commercials

There are no set up costs and no ongoing maintenance costs or monthly fees. Once we have agreed a Cost per Acquisition (CPA) you simply pay Jellyfish Connect the agreed fixed CPA for each new subscription generated. This CPA is inclusive of all media costs as well as our time to set up and manage your marketing campaign.


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What’s included in a subscription marketing campaign with magazine.co.uk?

  • A title page showcasing your magazine including a cover image, descriptive text, all relevant offers and details of any free gifts offered with a subscription.
  • Option to run different subscription offers, including trials e.g. 3 issues for £3, annual and gift offers.
  • Option to promote print only, digital only and bundle (print & digital subscriptions).
  • Traffic driven to your magazine page via paid-for digital marketing across Search, Shopping and social channels.
  • Orders taken via the highly optimised and mobile-friendly payment funnel which maximises conversion from incoming traffic.
  • Payment taken securely, by debit card, credit card, PayPal and Direct Debit.
  • Remarketing to non-converting site visitors using appropriate digital channels/networks, plus emails to 'abandoned baskets'.
  • If your title is available digitally through pocketmags.com, customers get instant access to the latest digital issue, while they are waiting for their first print issue to be despatched
  • Orders get sent in real time, or daily/weekly in batches, direct to your fulfilment operation.
  • Plus... you also receive additional new subscriptions from magazine.co.uk's general marketing and promotional activities which drive huge volumes of generic 'magazine subscription' traffic.


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Commercials

We agree a Cost per Acquisition (CPA) with you, and then invoice monthly for the number subscription sales generated x the agreed CPA. This means it’s risk-free - you only pay when we generate a sale for you.


If you would like to know more about how we can set up a digital marketing campaign to help grow your print subscription volumes, please contact us here.


magazine.co.uk


Digital magazine subscription marketing via pocketmags

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Jellyfish Connect run digital marketing campaigns for a wide range of digital newspapers and magazines which direct traffic to the relevant title page on pocketmags. Digital marketing channels used include Search and Shopping via both the Google & Bing! networks, as well as paid marketing via social channels.


pocketmags is the fast growing newsstand selling digital publications worldwide through its website and apps. It allows readers to buy once for access across multiple platforms and devices (Apple, Google Play, Amazon, Windows and web). Take a look at pocketmags here.


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Risk-free, CPA based commercials

We agree a Cost per Acquisition (CPA) with you. This is inclusive of all media costs, as well as our time to set up and manage your campaign.


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What’s included in a digital subscription marketing campaign through pocketmags?

  • A dedicated title page on pocketmags showcasing your digital publication including a cover image, descriptive text and relevant offers and prices.
  • Option to promote both single issues and various subscription terms - but the CPA is only charged for new subscriptions generated from your paid marketing campaign.
  • Traffic driven to your title page via Google and Bing! Search and Shopping and paid social marketing activities.
  • Orders taken via the highly optimised and mobile-friendly pocketmags payment funnel, which maximises conversion from incoming traffic.
  • Payment taken securely through pocketmags, via credit card, debit card and PayPal in most major currencies.
  • Remarketing to non-converting site visitors using appropriate digital channels/networks, plus emails to 'abandoned baskets'.
  • Ongoing recurring subscription payments and digital fulfilment handled via pocketmags, as part of the standard pocketmags agreement (which is a revenue share agreement).
  • Plus... additional sales driven via all the generic 'digital subscription' traffic that pocketmags generates via its wide-scale digital marketing activities.

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Commercials

We agree a Cost per Acquisition (CPA) with you, and then invoice monthly for the number of new subscription sales generated x the agreed CPA. This means it’s risk-free - you only pay us when we generate a new subscription. Once the subscription is acquired, we then work to the revenue share agreement we have in place for pocketmags.


If you would like to know more about how we can set up a subscription marketing campaign for your digital magazine or newspaper, please contact us here.


pocketmags.com


Case Studies

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Hearst Magazines UK
200% sales uplift on magazine.co.uk
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Warners Group Publications
Invaluable and flexible marketing support
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Saga Magazine
45% increase in new subscription volumes
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Investors Chronicle
Introducing the magazine to new audiences