Subscription Marketing

Full Service Subscription Campaign

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Jellyfish CoNNect run cost-effective digital marketing campaigns for a wide range of consumer and B2B publications. We direct paid traffic to bespoke subscription sites; leading prospects through an optimised digital journey towards signing up for a print, digital or print-digital bundle subscription.


This option is recommended if you are looking to maximise subscriptions volume and willing to invest in the appropriate Cost per Acquisition (CPA) so that all relevant digital marketing channels can be utilised.


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Risk-free, CPA based commercials

After the initial set up fee, there are no ongoing maintenance costs or monthly fees charged for our subscription marketing campaigns. Once we have agreed the CPA, you simply pay Jellyfish CoNNect a fixed CPA for each new subscription generated. This is inclusive of all media costs, subscription site management, and our time to manage your digital marketing campaign.


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International or country-specific digital marketing campaign

You can generate subscriptions from either the UK, USA, Canada, Australia and/or any other specific country/region - or run a wide scale international campaign. Digital marketing channels include PPC Search (Google & Bing!), Remarketing (via search, display, social and email), display advertising (Google Display Network, Yahoo Gemini, Outbrain, Taboola, Gmail Sponsored Promotions), social media advertising (Facebook, LinkedIn, Twitter, YouTube, Instagram) and email.


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Bespoke subscription campaign site

A Jellyfish CoNNect subscription campaign site drives acquisitions by creating a focused sales environment to maximise potential conversions. By directing paid user traffic to relevant content on specific landing pages, visitors are taken on a streamlined journey towards buying a subscription.


The campaign sites we build are mobile friendly and provide the best possible user experience across all devices. Sites can be set up so they are only visible to PPC traffic (ensuring your site retains existing organic sales) or can be optimised for both PPC and SEO to maximise potential sales from all search queries. And unlike most publisher's websites our campaign sites have no leakage points. Whilst advertisers' banner ads and editorial links may help monetise your site, they have a negative effect on delivering new subscription acquisitions as they act as ‘exit’ points for visitors.


When tested, our sites are proven to generate higher conversion rates (and therefore higher subscription volumes) than publisher’s own sites or those offered by subscription fulfilment bureaus.


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What's included in a full service subscription marketing campaign?

  • A bespoke branded subscription campaign site with an appropriate URL or subdomain of your own brand website URL.
  • Mobile optimisation to display landing pages appropriately and to easily allow for orders via mobile devices.
  • Should the subscription volume justify it, multiple sites (.com, .co.uk, .com/eu, .com/au, etc) to maximise international subscription opportunities can be created. Alternatively specific landing pages within a single site will be used for individual country search traffic reflecting country-specific content, offers and currencies.
  • A highly optimised and bespoke built payment funnel to maximise conversion from incoming traffic.
  • Secure payment in £ Sterling (credit/debit cards, Direct Debit and PayPal) and in US$, Euros, A$, or any other major currency (credit card, continuous credit card and/or bill me).
  • Option to generate high quality leads as well as paid subscriptions through the site.
  • Multiple landing pages for subscription offers, subscription benefits, key content/topic areas, specific articles etc., plus a digital sampler to showcase editorial content.
  • We recommend supplying free reports on key topic areas to incentivise subscription uptake (the majority of clients create these from back issue content). The site then allows for these to be downloaded immediately after a new subscriber places their order.
  • High PPC Search traffic volumes will be driven to the site using both the Google and Bing! networks.
  • Additional traffic can be driven using digital display advertising networks (Google Display Network, Yahoo Gemini, Outbrain, Taboola, ContentClick, Dianomi and Gmail Sponsored Promotions) and social media advertising (Facebook, LinkedIn, Twitter, Instagram and YouTube). Use of specific channels/networks will depend on the agreed CPA and on performance.
  • Remarketing to non-converting site visitors using all appropriate digital channels and networks (search, display and social), plus emails to 'abandoned baskets'.
  • Targeted emails sent to relevant contacts on Jellyfish CoNNect’s in-house database.
  • Orders taken via the site and then sent either in real time, or daily or weekly in batches, direct to your fulfilment operation.
  • If digital is offered, new subscribers can get immediate digital access via an API link up.


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Commercials

After the initial set up fee, we invoice you monthly for the number of subscription sales generated x the agreed CPA. This is risk-free as you only pay us when we generate a sale.


For more information and to discuss how we can help you grow your subscription volumes using a Jellyfish CoNNect digital marketing campaign, please contact us.



Lead generation campaign

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Jellyfish CoNNect run lead generation digital marketing campaigns for a wide range of publications. These direct high quality, paid traffic to a bespoke built campaign site that leads prospects through an optimised digital journey towards signing up.


This option is recommended if you are looking to generate high volumes of quality leads from paid digital marketing channels, usually using a free issue (print or digital), free digital web/app access, or a free whitepaper or report to incentivise sign up.


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Risk-free, CPL based commercials

After the initial set up fee there are no ongoing maintenance costs or monthly fees with our digital marketing campaigns. Once we have agreed a Cost per Lead (CPL), you simply pay Jellyfish CoNNect a fixed CPL for each new lead generated. This is inclusive of all media costs, campaign site management, and our time to manage your campaign.


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International or country-specific digital marketing campaign

You can generate leads from the UK, USA, Canada, Australia and/or any other specific country/region - or run a wide scale international campaign. Digital marketing channels include PPC Search (Google & Bing!), Remarketing (search, display, and social), display advertising (Google Display Network, Yahoo Gemini, Outbrain, Taboola, Gmail Sponsored Promotions etc.), social media advertising (Facebook, LinkedIn, Twitter, YouTube, Instagram etc.) and email.


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Bespoke campaign site

A Jellyfish CoNNect campaign site is effective for lead generation as it provides a focused environment. By directing visitors looking for particular information to a relevant landing page offering free content upon sign up, it ensures leads are highly qualified. The site will also maximise potential conversion as, unlike most publisher’s own websites, there are no advertiser banner ads or other promotions/links to act as exit points.


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What’s included in a full service lead generation campaign?

  • A bespoke branded and mobile-friendly campaign site with an appropriate URL or a subdomain of your own brand website URL.
  • Multiple landing pages to direct specific keyword search traffic to ensure high relevancy and maximise potential conversion.
  • Sign up pages with appropriate data capture fields and data protection boxes as required.
  • We recommend offering free issues (print and/or digital), free digital web/app access and/or free whitepapers/reports to incentive sign up. Immediate access to these will be given either via a confirmation page on the website and/or via an email sent to the email address provided as soon as the lead signs up on the site.
  • High PPC Search traffic volumes will be driven to the site using both the Google and Bing! networks.
  • Additional traffic using digital display advertising networks (Google Display Network, Yahoo Gemini, Outbrain, Taboola, ContentClick, Dianomi, Gmail Sponsored Promotions) and social media advertising (Facebook, LinkedIn, Twitter, Instagram,YouTube). Use of specific channels/networks will depend on the agreed CPL and on performance.
  • Remarketing using all appropriate digital channels (search, display and social).
  • Targeted mails sent to relevant contacts on Jellyfish CoNNect’s database.
  • Leads sent in real time, or in daily/weekly batches, to either an in-house sales team or to an external telemarketing bureau.


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Commercials

After the initial set up fee, we invoice you monthly for the number of leads generated x the agreed CPL. This is risk-free, as you only pay us when we generate a lead for you.


For more information and to discuss how we can help you generate high quality leads using a Jellyfish CoNNect digital marketing campaign, please contact us.




PPC Search campaign for UK print subscriptions via magazine.co.uk

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Jellyfish CoNNect run digital marketing campaigns for a wide range of UK magazines which direct paid PPC search traffic to relevant title pages on magazine.co.uk. Digital marketing channels used include PPC Search and Shopping via both Google & Bing!.


This option is recommended if you are looking to generate incremental print subscription sales from PPC Search marketing. It requires your magazine to be listed on magazine.co.uk and is only appropriate if your printed magazine can be delivered to addresses in the UK.


magazine.co.uk is the fastest growing magazine subscription website in the UK featuring hundreds of consumer and professional titles. Find out more about magazine.co.uk here.


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Risk-free, CPA based commercials

There are no set up costs and no ongoing maintenance costs or monthly fees. Once we have agreed a Cost per Acquisition (CPA) you will simply pay Jellyfish CoNNect the agreed fixed CPA for each new subscription generated. This CPA is inclusive of all media costs as well as our time to set up and manage your PPC Search campaign.


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What’s included in a PPC Search campaign via magazine.co.uk?

  • A mobile-friendly landing page on magazine.co.uk showcasing your magazine including a front cover image, descriptive text, all relevant offers and details of any free gifts offered with a subscription.
  • Orders via the highly optimised and mobile-friendly magazine.co.uk payment funnel which maximises conversion from incoming traffic.
  • Traffic driven to your magazine page via a Google and Bing! PPC Search and Shopping campaign.
  • Remarketing to non-converting site visitors using appropriate digital channels/networks, plus emails to 'abandoned baskets'.
  • Options to run different subscription offers e.g. trial (3 issues for £1 etc.), annual, gift and print only, digital only, and print-digital bundles.
  • If digital is offered, we can ensure new subscribers get instant digital access via an API link up.
  • Payment taken securely by Direct Debit, PayPal and debit/credit card in £ sterling.
  • Orders sent in real time, or daily/weekly in batches,direct to your fulfilment operation.
  • Plus, you also receive additional new subscriptions from the high volumes of generic traffic driven to magazine.co.uk via its general marketing and promotional activities.


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Commercials

We agree a Cost per Acquisition (CPA) with you, and then invoice you monthly for the number subscription sales generated x the agreed CPA. This means it’s risk-free, so you only pay us when we generate a sale for you.


If you would like to know more about how we can set up a PPC Search campaign to help grow your print subscription volumes, please contact us.


magazine.co.uk


PPC Search campaign for worldwide digital subscriptions via Pocketmags

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Jellyfish CoNNect run digital marketing campaigns for a wide range of international digital newspapers and magazines which direct paid PPC Search traffic to relevant title pages on Pocketmags. Digital marketing channels used include PPC Search and Shopping via both the Google & Bing! networks.


This option is recommended if you are looking to generate incremental digital subscription sales from PPC Search marketing and requires a digital version of your magazine to be available through Pocketmags.


Pocketmags is the fast growing newsstand selling digital publications worldwide through its website, apps and affiliate partners. It allows readers to buy once for access across multiple platforms and devices (Apple, Google Play, Amazon, Windows and web). Find out more about Pocketmags here.


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Risk-free, CPA based commercials

We agree a Cost per Acquisition (CPA) with you (this is inclusive of all media costs as well as our time to set up and manage your campaign). You then pay Jellyfish CoNNect this fixed CPA for each new subscription generated.


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What’s included in a PPC Search campaign via Pocketmags?

  • A mobile-optimised landing page on Pocketmags showcasing your digital publication including a front cover image, descriptive text and relevant offers/prices.
  • Orders via the highly optimised and mobile-friendly Pocketmags payment funnel which maximises conversion from incoming traffic.
  • Traffic driven to your title page via a Google and Bing! PPC Search and Shopping campaign.
  • Remarketing to non-converting site visitors using appropriate digital channels/networks, plus emails to 'abandoned baskets'.
  • Payment taken securely by PayPal and/or debit/credit card in most major international currencies.
  • Ongoing recurring subscription payments and digital fulfilment are handled via Pocketmags as part of the standard Pocketmags agreement. We can sell both single digital issue sales and subscriptions, but will only promote and charge a CPA for any subscription sales generated via the PPC Search campaign.


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Commercials

We agree a Cost per Acquisition (CPA) with you, and then invoice you monthly for the number subscription sales generated x the agreed CPA. This means it’s risk-free as you only pay us when we generate a new subscription. Once the subscription is acquired, we then work to the revenue share agreement we have in place for Pocketmags.


If you would like to know more about how we can set up a PPC Search campaign for your digital magazine or newspaper, please contact us.


Pocketmags.com


Case Studies

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National Geographic
57,000+ subscriptions generated last year
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Puzzler Media
272% increase in new subscription volumes
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Anthem Publishing
Sales from the day the apps went live
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IDG
Ideal digital publishing platform for B2C apps